New Decree Amending and Supplementing Regulations on Cross-border Advertising

On 20 July 2021, the Government issued Decree No. 70/2021/ND-CP ("Decree 70") amending and supplementing several articles of Decree No. 181/2013/ND-CP implementing the Law on Advertising (“Decree 181”). Decree 70 took effect on 15 September 2021. Broadly, Decree 70 modifies the regulations governing cross-border advertising to keep pace with the development of the advertising market and ensure equality between domestic and foreign enterprises in the advertising industry.

 This Update provides the key features of Decree.